Balancing AI and Human Interaction

Explore UBC’s principles for responsible use of generative AI technology

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Generative AI

Generative AI (GenAI) is a transformative technology in the artificial intelligence landscape. At its core, it refers to algorithms and models that can generate new data, be it text, images, music, or even complex designs. This ability to produce unique content has promising applications across industries, including higher education. Generative AI offers us an opportunity to revolutionize both our operational processes and academic endeavours. By harnessing its potential, we can not only achieve greater efficiencies but also provide richer, more tailored educational experiences for our students and faculty. The integration of this technology promises a future where universities can achieve more, while continually elevating their academic offerings. 

While offering much promise, responsible use of any technology must remain at the forefront. This site offers guidance and resources on how to ensure the use of these tools meets UBC’s guidelines and policies for secure, ethical and appropriate use. 

What is Generative AI?

Generative AI is a type of artificial intelligence (AI) that is able to create new content, such as text, images, music, or entire datasets, based on patterns and information it has learned from existing data. While traditional AI systems are mainly used to analyze existing data and make predictions, generative AI takes this one step further by creating new data similar to the data it accesses. When an AI technology is creating something by itself, this is called “generative AI” or “GenAI”. 

Using Generative AI at UBC

UBC Generative AI Principles are now available

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Develop your skills in generative AI. 


Familiarize yourself with the most prominent tools in generative AI. 

Prompt Literacy

Learn how to communicate and interact with AI models.